News
Welcome
North Country, New York - and remote
I build custom sites for small businesses and independent practices - designed around how your business actually runs, not stamped out of a template. Every change gets checked for accessibility, speed, and security before anyone sees it. And when it's finished, the site is yours to keep.
Selected work
Both needed a site the owners could run themselves without it falling apart. Both own theirs outright.
Each case study below covers what the business needed, what got built, and where it landed.
A taproom site the staff run themselves: what's pouring right now, who's playing this weekend, which food truck is parked outside. No developer in the loop.
The practice wrote its own copy. The work here was finding a shape for it - one calm, legible page that somebody having a hard week can actually get through.
What you get
Anyone can put a site online. Keeping it right for the next five years is the actual job. Here's what runs behind every change to your site - including the ones you make yourself.
Every change gets built and put through its paces before it can go live. A broken page, a dead link, a form that quietly stopped sending - that turns up here, not in front of a customer.
Every change is tested against WCAG 2.1 AA - color contrast, keyboard navigation, screen-reader structure. Not a one-time audit that goes stale a month after launch. It runs on every edit, forever.
Page weight, load time, and the search-engine basics get measured on every change against a fixed target. Performance can't quietly erode over a year of small additions.
The building blocks the site is made from get checked against known vulnerabilities, the code is scanned for anything unsafe or accidentally left in it, and the live site is probed for misconfigured security settings. Results are kept for 90 days.
Every change gets its own private preview address. You look at the real thing on your own phone and say yes or no. Nothing reaches the public site without that.
Every published version is kept. If something's wrong, the previous one goes back up immediately - no digging through backups, no waiting, no downtime.
Working together
What a visitor needs to find, in what order, and what you actually want them to do about it. This is most of the work, and it happens before anything gets designed.
A custom design, not a theme with your logo dropped into it. Built to order so it stays fast, stays accessible, and can be changed later without fighting a page builder.
The domain is registered in your name, the content is yours, and the code goes with you if you ever leave. You get an editor for the parts that change, plus a process that keeps checking the site long after launch.
Next step
No pitch deck, no obligation, no drip campaign. Just tell me what the business does and what isn't working right now. If I'm not the right person for it, I'll say so rather than quote you anyway.